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Impact of brand personality and consumer ethnocentrism in China's sportswear market

Tong, Xiao; Li, Chunxiao - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 491-509

quality and purchase intentions in China's sportswear market. Design/methodology/approach – In order to examine and compare …

Persistent link: https://www.econbiz.de/10014675387

Testing and validation of a hierarchical values-attitudes model in the context of green food in China

Perrea, Toula; G. Grunert, Klaus; Krystallis, Athanasios; … - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 2, pp. 296-314

, general environmental attitudes, and attitudes specific to green food. On the other hand, in non-Western cultures (i.e. China … aims to examine whether attitudes towards green food in a values-attitudes model in China are determined as postulated in …

Persistent link: https://www.econbiz.de/10014675465

A review of Spanish consumers’ product-country image of China

Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 589-615

Purpose The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its …, including “country image”, “personal image”, “product image”, “general knowledge about China”, and “personal data”. Overall, 215 …

Persistent link: https://www.econbiz.de/10014675486

A cross-national study of apparel consumer preferences and the role of product-evaluative cues

Rahman, Osmud; Fung, Benjamin C.M.; Chen, Zhimin; Gao, Xiang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 796-812

from the west and China of the east. Design/methodology/approach Online and paper questionnaires were used to collect data … from Canada and China. Based on the prior research, 14 hypotheses were developed, and SPSS statistical analyses were used …

Persistent link: https://www.econbiz.de/10014675492

The effect of racial cues on the reader's response to advertisements

Gao, Zhihong; Xu, Jincan; H. Kim, Joe - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 510-532

Purpose – Given that global advertising often originates in the West, this study aimed to investigate whether the same racial cues in advertising had different effects on US and Chinese readers who belonged to the majority group in their own country but occupied varied positions in the global...

Persistent link: https://www.econbiz.de/10014675617

The impact of territory of origin on product authenticity perceptions

Zhang, Mohua; Merunka, Dwight - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 3, pp. 385-405

Purpose – The purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the chain of effects, from TOO associations to perceived authenticity, and to consumers’ self-brand...

Persistent link: https://www.econbiz.de/10014675677

An institutional perspective on modernization and sex-appeal advertising

Leung Luk, Chung; Chow, Cheris W.C.; Wan, Wendy W.N.; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 2, pp. 220-238

Purpose Building on institutional theory, the purpose of this paper is to propose a framework for analyzing how consumer attitudes toward nudity in ads change as a result of modernization. Modernization is driven by the currents of pluralism and rationalism. The authors highlight the inherent...

Persistent link: https://www.econbiz.de/10014675680

A study of the Chinese consumers’ product-country image of Spain

Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 947-977

structured questionnaires were gathered throughout China. Following a pre-investigation of 259 usable questionnaires, a 52-item … strategies to avoid the liability of foreignness of Spanish organizations within China. …

Persistent link: https://www.econbiz.de/10014675687

The New Features of Marketing Environment in The People's Republic of China

Wei, Shan - In: Asia Pacific Journal of Marketing and Logistics 7 (1995) 3, pp. 20-35

China's economic reform has brought about dramatic changes in the marketing environment. In this paper, several new … features of the marketing environment in China are identified by examining the process and results of the reform. The paper … concludes that the market has become a dominant factor in China's economy, but the effect of the old planned system still exists …

Persistent link: https://www.econbiz.de/10014675749

Consumer Behaviour Patterns Among Chinese Children

McNeal, James U.; Yeh, Chyon‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 1, pp. 3-20

Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as primary customers, their income, spending and saving pattern. Finds that they have two different types of income, save over half of it, and spend the rest on snack items, and the...

Persistent link: https://www.econbiz.de/10014675751