"Behavioral finance is finance for normal people, like you and me. This book is also about transformation from normal-ignorant to normal-knowledgeable, learning the lessons of behavioral finance and applying them to banish ignorance, gain knowledge, and increase the ratio of smart to stupid...

"Financial well-being comes when we can meet current and future financial obligations, are able to absorb financial setbacks, and keep driving toward financial goals. This life well-being is at the center of the third generation of behaviorial finance, and at the center of this book. It broadens...