Wu, Shin-yi; Hitt, Lorin M.; Chen, Pei-yu; Anandalingam, G. - In: Management Science 54 (2008) 3, pp. 608-622
This paper proposes using nonlinear mixed-integer programming to solve the customized bundle-pricing problem in which consumers are allowed to choose up to N goods out of a larger pool of J goods. Prior work has suggested that this mechanism has attractive features for the pricing of information...