Rizzuto, Ronald; Wirth, Michael - In: Journal of Media Economics 15 (2002) 3, pp. 209-225
Simulation analysis and sensitivity analysis are used to identify the factors most likely to determine whether video on demand (VOD; i.e., movies on demand) is economically viable. The impact of subscription video on demand (SVOD) and of time-shifted, on-demand services on VOD economics is also...