presents a glimpse into the major developments in the quality management domain in China. China’s experiences verified that the … requirements of internationally recognized standards. China’s quality transformation efforts have been promoted through legislation …

Guangzhou, China. This study only identifies the key improvement enablers based on interviews with shop floor managers and …

consumers in China and the second one was conducted with Swiss consumers in Switzerland. The authors selected McDonald's as it … dimensions seem to be more positively perceived in China. The degree of consumer satisfaction is very similar between the two …‐food outlets. Practical implications – As consumers in China perceive a better quality of meal in McDonald's, they might be willing …

This paper examines the recent quality movement in Greater China and the development of total quality management (TQM …) since the 1980s in the following three aspects. First, China is determined to upgrade quality management at the enterprise … empirical studies regarding TQM practices in China’s state‐owned enterprises and collective‐owned township enterprises is …

Purpose – The purpose of this paper is to analyse the marketing strategy in China of the furnishing retailer IKEA in … the context of standardisation and adaptation of marketing activities. IKEA's strategy in China is compared to its … framework to compare the central marketing strategies of IKEA with marketing strategies used in China. The paper builds on both …