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Commentaire sur "Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance" : le marketing doit penser sa propre évolution à l’ère de l’...

Dekhili, Sihem; Merle, Aurélie; Ochs, Adeline - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 119-134

Persistent link: https://www.econbiz.de/10014633067

Commentaire sur "Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance"$dcontribution du discours lacanien à un marketing plus respo...

Garnier, Marion; Gotteland, David - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 135-145

Persistent link: https://www.econbiz.de/10014633068

Marketing ideology and criticism: legitimacy and legitimization

Marion, Gilles - In: Marketing theory 6 (2006) 2, pp. 245-262

Persistent link: https://www.econbiz.de/10007287065

Corporate communications managers in large firms: new challenges

Marion, Gilles - In: European Management Journal 16 (1998) 6, pp. 660-671

The new organisational form of large corporations (horizontal organisation), is affecting the communications job. This corporate transformation leads to new challenges for the corporate communications manager and his team. On the one hand, he has to develop a fully integrated strategy which...

Persistent link: https://www.econbiz.de/10009212307

Marketing mode d'emploi

Marion, Gilles; Michel, Daniel - 1993 - 3. tirage

Persistent link: https://www.econbiz.de/10004179897

RÉALITÉS MÉCONNUES - LE VIAGRA® : CRÉATION D'UNE OPPORTUNITÉ ET PERFORMATION D'UN MARCHÉ

Marion, Gilles - In: Gérer et comprendre : série trimestrielle (2009) 95, pp. 35-45

Persistent link: https://www.econbiz.de/10008240834

CORPORATE COMMUNICATIONS MANAGERS - New Challenges to Corporate Communications Managers in Large Firms - With preference being given to the 'horizontal organization' in companies,...

Marion, Gilles - In: European management journal : publ. twice a year for … 16 (1998) 6, pp. 660-672

Persistent link: https://www.econbiz.de/10006301642

Contributions of French semiotics to marketing research knowledge

Hetzel, Patrick; Marion, Gilles - In: Marketing and research today : the journal of the … 23 (1995) 2, pp. 75-85

Persistent link: https://www.econbiz.de/10006405282

Contributions of French semiotics to marketing research knowledge

Hetzel, Patrick; Marion, Gilles - In: Marketing and research today : the journal of the … 23 (1995) 1, pp. 25-34

Persistent link: https://www.econbiz.de/10006405287

L'épreuve des faits - TOTALFINA+ELF, COMMENT LUTTER CONTRE L'ÉVIDENCE ?

Marion, Gilles - In: Gérer et comprendre : série trimestrielle (2000) 61, pp. 43-60

Persistent link: https://www.econbiz.de/10007920966