Narrow search
Showing 1 - 8 of 8
Cover Image
On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
Cover Image
Purchasing decisions in non-traditional households: the case of lesbian couples
Wilkes, Robert E.; Laverie, Debra A. - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 60-73
Persistent link: https://www.econbiz.de/10003439320
Cover Image
Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.; Wilcox, James B. - In: Journal of business research : JBR 4 (1976) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
Cover Image
Recent FTC actions : implications for the advertising strategist
Wilkes, Robert E.; Wilcox, James B. - In: Journal of marketing 38 (1974) 1, pp. 55-61
Persistent link: https://www.econbiz.de/10003001143
Cover Image
When Consumers Complain: A Path Analysis of the Key Antecedents of Consumer Complaint Response Estimates
Singh, Jagdip; Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 350-365
Persistent link: https://www.econbiz.de/10006154313
Cover Image
Adolescent-Parent Interaction in Family Decision Making
Palan, Kay M.; Wilkes, Robert E. - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 159-169
Persistent link: https://www.econbiz.de/10006673241
Cover Image
Household Life-Cycle Stages, Transitions, and Product Expenditures
Wilkes, Robert E. - In: Journal of consumer research : JCR ; an … 22 (1995) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10006681647
Cover Image
Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.; Wilcox, James B. - In: Journal of Business Research 4 (1976) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10005474111