Joseph‐Mathews, Sacha; Bonn, Mark A.; Snepenger, David - In: International Journal of Culture, Tourism and … 3 (2009) 3, pp. 193-210
Purpose – The purpose of this research is to examine the impact of atmospherics on consumer symbolic interpretations, and various psychological outcomes in a purely hedonic service environment. Design/methodology/approach – Field data were collected from 500 respondents in Florida across...