Reports a survey of 352 Canadian exporters regarding their use of intermediaries in exporting endeavours. Contrasts results with results obtained from other studies involving 394 American exporters. Tests hypotheses regarding the effect of product type, export sales volume and ational exporting...

Reports the results of a study that examined industrial salespeople′s perceptions of organizational fairness (a measure of perceived equity) across the United States, Japan and Korea. Prior research has found that employees′ perceived equity is associated with several job‐related...

Focuses on the relationship between managerialattitudes towards exporting and exporting behaviour. A basic premiss is that the widely held assumption of a positive relationship between managerial attitudes and behaviour in exporting does not hold true in all circumstances, implying that in some...

More than 2,000 Korean and US television commercials were analysed to determine how soon, how long and how many times the brand, company ame and product are presented. These variables represent important decisions that must be made by those who create television commercials. Significant...

The aftermath of the 1990 Middle East war and the region′s subsequent exposure to Western technologies and lifestyles has contributed to an accelerated opening up of Arabic culture to Western ideas. Often relegated to a secondary role in the Arab culture, changing market conditions have helped...

Country‐of‐origin research has concentrated on the examination of consumer product perceptions or attitudes towards products made in different countries based on a variety of intrinsic or extrinsic cues. This research takes a different approach by examining the impact of country of origin,...

Focuses on characteristics of a host country′s market that influence a firm′s entry mode choice of exporting versus producing in that foreign country. A survey was conducted among US manufacturers who exported a given product to one country and locally produced the same product within...

Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally‐induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of...

Examines the cultural and structural changes in both California and Massachusetts over the last 40 years to explain those factors which caused these innovative hot spots to glow brightly and then cool. Examines innovative hot spots and their similarities and differences from the rest of the...

As anecdotal evidence mounts that concerns over the environmental friendliness of products are heightening worldwide, there is a need to assess the importance of a product′s environmental attributes relative to its other attributes in consumers′ product choice decisions. Assesses and...