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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Marktforschung und Markenwertmessung von B-to-B-Marken
Brandes, Fritz; Biesalski, Alexander - In: B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice, (pp. 685-712). 2010
Persistent link: https://www.econbiz.de/10003910064
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Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
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The Journal of Business-to-Business Marketing at 21 and my perspective on the field of B to B marketing
Spekman, Robert E. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 87-94
Persistent link: https://www.econbiz.de/10011304034
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B2B customer insight : the proven path to growth
Barrett, John - 2012
Persistent link: https://www.econbiz.de/10009660225
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Should top management get involved in market information collection efforts?
Harmancioglu, Nukhet; Grinstein, Amir; Goldman, Arieh - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 44-49
Persistent link: https://www.econbiz.de/10009419841
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Qualität vertriebsseitiger Marktforschungsinformationen : Messung und Einflussfaktoren
Heigl, Julia - 2014 - 1., Aufl.
Persistent link: https://www.econbiz.de/10010386236
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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland; Krinner, Stephanie; Schmalfuß, Martin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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The problem with standardizing international market research : a case study from B2B service
Khan, M. Sajid; Naumann, Earl; Haverila, Matti J. - In: Australasian marketing journal 22 (2014) 2, pp. 84-92
Persistent link: https://www.econbiz.de/10010400515