Herbig, Paul A.; Kramer, Hugh - In: Journal of Business & Industrial Marketing 8 (1993) 3, pp. 44-57
Focusses on a seldom‐studied barrier to the adoption of innovation, amely, the installed base of the technology or the product being supplanted. Examines three dimensions of this “installed base effect”, namely, supply, demand, and externalities. Describes the magnitude of these barriers...