Hashimoto, Atsuko; Telfer, David J. - In: International Journal of Wine Marketing 11 (1999) 2, pp. 29-41
Inniskillin Winery is at the forefront of an expanding wine tourism region in the Niagara Peninsula. This paper focuses on Inniskillin's efforts to adopt consumer‐led strategies to market Icewine to increasing numbers of Japanese tourists. Produced after the grapes have frozen on the vine,...