The Association of Southeast Asian Nations (ASEAN) has been working toward the free movement of goods in the region. Although significant progress has been made in the opening up of markets through tariff elimination, addressing the issues on nontariff measures (NTMs) remain. With the reduction...

This paper uses the recently initiated United States – Certain Country of Origin Labeling Requirements (US- Meat COOL) dispute to examine the nature of the relationship between consumer information labeling regulatory measures and the applicable WTO provisions disciplining domestic regulation....