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1. Introduction: Petite Capitalism: What Drives it? -- 2. The Shop on High Street -- 3. ‘She’s not Your Kin, But She is Your Aunt’ -- 4. Women’s Fate -- 5. Shop-Floor Heroes -- 6. Tiger Parenting -- 7. A Lesson on Borrowing -- 8. Wholesale: The Road to Ruin -- 9. Family Legacy.
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