Samiee, Saeed; Mayo, Adam - In: European Journal of Marketing 24 (1990) 12, pp. 48-66
The relationship between cultural and social elements in Japan and the presence and maintenance of trade barriers is … examined. The European Community and the US had $23 billion and $60 billion deficits with Japan in 1988, respectively. In … particular, the US has experienced a trade deficit with Japan since 1969. Understanding the social and cultural influences is the …