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Prospects for Promotion of ″Wild″ Shrimp in Japan: Implications for Australian Exporters

Williams, Steve C. - In: European Journal of Marketing 26 (1992) 10, pp. 32-52

Since 1965 Japan has been a significant market for Australian “wild‐caught” shrimp taken from fisheries off northern … different shrimp consumption and distribution patterns in Japan. The response of Australian producers has been to divert the …). The aim of this association is to implement a costly ($A1,000,000) promotional campaign in Japan aimed at Japanese …

Persistent link: https://www.econbiz.de/10014724772

Buyer/Seller Relationships in Japan and Germany: An Interaction Approach

Campbell, N.C.G. - In: European Journal of Marketing 19 (1985) 3, pp. 57-66

Looks at how Germany and Japan have achieved success in economic growth and new technology and in penetrating foreign … Japan places a great deal of importance on innovation in buyer/seller relationships, even more so than Germany. …

Persistent link: https://www.econbiz.de/10014724904

A Comparative Study of Manufacturers' Sales Subsidiaries and Manufacturers' Sales Finance Subsidiaries in the UK, USA, Canada and Japan

Seto, Hiroaki - In: European Journal of Marketing 19 (1985) 3, pp. 41-47

UK, the USA, Canada and Japan. Suggests that, in the UK and the USA, these subsidiaries have room for improvement. …

Persistent link: https://www.econbiz.de/10014724906

Understanding the Japanese distribution system: An explanatory framework

Ross, Randolph E. - In: European Journal of Marketing 17 (1983) 1, pp. 5-13

than 30 major foreign companies operating in Japan to identify common barriers to successful market growth – including … entry into a national market is always difficult for any foreign investor, the limited success of overseas firms in Japan … indicates that this particular market is more troublesome than most. Asserts that while Japan continues to suffer from lower …

Persistent link: https://www.econbiz.de/10014724963

Competition in the UK automobile market: An empirical study

Stewart, D.B. - In: European Journal of Marketing 17 (1983) 1, pp. 14-25

Profiles the changing face of the UK automobile market 1978‐80. Examines the changing fortunes of the four major British producers – BL, Ford, Vauxhall and Talbot – in the light of political and economic factors and the emergence of increased competition from imports. Outlines methods used...

Persistent link: https://www.econbiz.de/10014724964

Technology Transfer in the International Market

Millman, A.F. - In: European Journal of Marketing 17 (1983) 1, pp. 26-47

licensing. Examines reasons why unrelated companies become licensors and licensees. Cites the example of Honda of Japan …. Outlines the attitudes of Brazil, the Soviet Union, the People's Republic of China and Japan to technology transfer. Concludes …

Persistent link: https://www.econbiz.de/10014724965

A Comparative View of Public Policy Toward Distribution

Dholakia, N.; Dholakia, R.R. - In: European Journal of Marketing 12 (1978) 8, pp. 541-553

, socialist and Third World economies, respectively. Looks deeper at the USA and its distribution and pricing process: Japan is …

Persistent link: https://www.econbiz.de/10014725138

Some Constraints on Adaptive Marketing by Foreign Consumer Goods Firms in Japan

March, Robert M. - In: European Journal of Marketing 11 (1977) 7, pp. 491-498

Suggests some ways in which Western firms in Japan can adapt their marketing policies to the peculiarities of the …

Persistent link: https://www.econbiz.de/10014725188

British steel: the challenge for an international industry

In: European Journal of Marketing 5 (1971) 2, pp. 2-7

Looks at the critical issues facing British Steel as its technological basis develops drastically. Identifies the need to acknowledge the Japanese challenge and develop planning for marketing on an international basis.

Persistent link: https://www.econbiz.de/10014725311

Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach

Dallmann, Katharina M. - In: European Journal of Marketing 35 (2001) 11/12, pp. 1320-1341

The goal of this paper is to present the difference‐in‐differences approach as statistical methodology specifically to address the importance of identifying culture‐specific advertising strategies when targeting global market segments. In applying this methodology to advertising research,...

Persistent link: https://www.econbiz.de/10014725475