Bouvain, Petra; Baumann, Chris; Lundmark, Erik - In: International Journal of Bank Marketing 31 (2013) 6, pp. 420-439
(China, Hong Kong, Japan, South Korea and Taiwan) and the USA is used to test the links between CSR and brand value using … with distinctively different CSR factors depending on the geographic markets. In Japan and South Korea brand value is … associated with a bank's appreciation for its employees, while in China, brand value is linked to a focus on the community. East …