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Getting the branding strategy right for British firms to re-penetrate African emerging consumer markets : the case of Waitrose
Aluko, Akinseye Olatokunbo; Odularu, Gbadebo - In: International journal of management & transformation : … 7 (2013) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10010403796
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What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance
Bezawada, Ram; Pauwels, Koen - In: Journal of marketing 77 (2013) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10009725666
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Retailer strategies in the food marketing chain : introduction to the special issue
Soler, Louis-Georges (contributor) - In: Journal of agricultural & food industrial organization 3 (2005) 1
Persistent link: https://www.econbiz.de/10002774246
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The strategic role of supermarket buyer intermediaries in new product selection : implications for systemwide efficiency
McLaughlin, Edward - In: American journal of agricultural economics 72 (1990) 2, pp. 358-370
Persistent link: https://www.econbiz.de/10001085560
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The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos; Schamel, Günter - 1999
Persistent link: https://www.econbiz.de/10001366263
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Management research by practitioners - DBA Handbook
Symmank, Reno; Spethmann, Patric - 2018
Persistent link: https://www.econbiz.de/10011865376
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Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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The Trademark reporter
United States Trademark Association - 1911-2013: New York, NY : [Verlag nicht ermittelbar] - 1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
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The influence of personal value systems on product class and brand preferences : a segmentation approach
Pitts, Robert E. - 1986 - Authorized facs
Persistent link: https://www.econbiz.de/10000697640
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909