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Commentary: A General Theory of Competition issues, answers and an invitation
Hunt, Shelby D. - In: European journal of marketing : EJM 35 (2001) 5-6, pp. 524-548
Persistent link: https://www.econbiz.de/10006090843
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On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
Hunt, Shelby D. - In: European journal of marketing : EJM 28 (1994) 3, pp. 13-25
Persistent link: https://www.econbiz.de/10006104772
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Organizational Commitment: One of Many Commitments or Key Mediating Construct?
Hunt, Shelby D.; Morgan, Robert M. - In: Academy of Management journal : AMJ 37 (1994) 6, pp. 1568-1587
Persistent link: https://www.econbiz.de/10006120766
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Reviews and Communications - Reviews - On the Foundations of Foundations of Marketing Theory: A Reply To Fisk
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 23 (2003) 1, pp. 52-53
Persistent link: https://www.econbiz.de/10006888672
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Reviews and Communications - Reviews - Foundations of Marketing Theory
Hunt, Shelby D.; Fisk, George - In: Journal of macromarketing : examining the interactions … 23 (2003) 1, pp. 50-51
Persistent link: https://www.econbiz.de/10006888673
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Organizational Consequences, Marketing Ethics, and Salesforce Supervision
Hunt, Shelby D.; Vasquez-Parraga, Arturo Z. - In: Journal of marketing research : JMR 30 (1993) 1, pp. 78-90
Persistent link: https://www.econbiz.de/10006690605
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Competition in the third millennium: efficiency or effectiveness?
Hunt, Shelby D.; Duhan, Dale F. - In: Journal of business research : JBR 55 (2002) 2, pp. 97-102
Persistent link: https://www.econbiz.de/10006723934
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Ethics and Marketing Management:
Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of business research : JBR 50 (2000) 3, pp. 235-244
Persistent link: https://www.econbiz.de/10006727364
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Metaphors and Competitive Advantage: Evaluating the Use of Metaphors in Theories of Competitive Strategy
Hunt, Shelby D.; Menon, Anil G. - In: Journal of business research : JBR 33 (1995) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10006742240
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Reviews and Communications - Invited Commentaries - Hunt's A General Theory of Competition - A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental o...
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 20 (2000) 1, pp. 77-81
Persistent link: https://www.econbiz.de/10006907717