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Marketing theory: philosophy of science perspectives
Bush, Ronald F.; Hunt, Shelby D. - 1982
Persistent link: https://www.econbiz.de/10000053454
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Does logical empiricism imprison marketing?
Hunt, Shelby D. - In: Changing the course of marketing : alternative …, (pp. 27-35). 1985
Persistent link: https://www.econbiz.de/10001307205
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Social responsibility and personal success : are they incompatible?
Wood, Van R. - In: Journal of business research : JBR 14 (1986) 3, pp. 193-212
Persistent link: https://www.econbiz.de/10001021684
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Ethics and marketing management : an empirical examination
Chonko, Lawrence B. - In: Journal of business research : JBR 13 (1985) 4, pp. 339-359
Persistent link: https://www.econbiz.de/10001021712
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Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen; Hackley, Christopher E.; Hunt, Shelby D.; … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
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The general theory of marketing ethics : the consumer ethics and intentions issues
Vitell, Scott J.; Hunt, Shelby D. - In: Handbook on ethics and marketing, (pp. 15-37). 2015
Persistent link: https://www.econbiz.de/10011301245
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Rejoinder to Hunt's "The bases of power approach to channel relationships"
Blois, Keith J.; Hopkinson, Gilian C. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 765-773
Persistent link: https://www.econbiz.de/10011309057
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Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of business research : JBR 74 (2017), pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Hunt, Shelby D. - 2014
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for...
Persistent link: https://www.econbiz.de/10011680525
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Reflections on ethical issues in marketing management : an empirical examination
Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10011879720