This article goes beyond the principle of relative constancy (PRC) by testing 2 new models of consumer mass media spending using 1953-1991 Belgian data. Unlike traditional PRC models, which have focused exclusively on the long-term relationship between income and mass media spending, these 2...

A telephone survey was conducted in a large U.S. southeastern metropolitan area to assess consumer predispositions toward high-definition television (HDTV) and pro- file potential adopters of this technology according to demographics, mass mediause, ownership of home entertainment products, and...

A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of...

A review of statutes and relevant court cases in five US midwestern states reveals nothing explicit that would encourage or impede local exchange carriers (LECs) to deploy fibre to the home. Absent more legislative guidance, the legal issues inherent in the deployment of fibre to the home will...