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Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010224763
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Nudging in der Verbraucherpolitik : Ansätze verhaltensbasierter Regulierung
Reisch, Lucia A.; Sandrini, Julia - 2015 - 1. Auflage
Persistent link: https://www.econbiz.de/10012874877
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Röttger, Ulrike (ed.) - 2009 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003726718
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CSR-Kommunikation für Konsumentenverantwortung : Chancen und Risiken für einen nachhaltigen Konsum
Fricke, Vera - 2015
Persistent link: https://www.econbiz.de/10010475306
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International trade in telecommunications
Cass, Ronald A. - 1998
Persistent link: https://www.econbiz.de/10000987668
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Spin-free economics : a no-nonsense, nonpartisan guide to today's global economic debates
Behravesh, Nariman - 2009
Persistent link: https://www.econbiz.de/10003782773
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Social-Marketing : Kampagne "Du bist Deutschland"
Cords, Lars; Schüttler, Kathrin - In: Strategische Kommunikationsplanung, (pp. 169-178). 2008
Persistent link: https://www.econbiz.de/10003645120
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Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian; Eagle, Lynne C. - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
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Zu gut für diese Welt? : Zur Glaubwürdigkeit unternehmerischer Sozialkampagnen
Schlichting, Inga; Röttger, Ulrike - In: PR-Kampagnen : über die Inszenierung von Öffentlichkeit, (pp. 265-282). 2009
Persistent link: https://www.econbiz.de/10003824524