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Choosing among diffusion models : some empirical guidelines
Parker, Philip M. - 1991
Persistent link: https://www.econbiz.de/10000824897
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Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1991
Persistent link: https://www.econbiz.de/10000825406
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Aggregate diffusion forecasting models in marketing : a critical review
Parker, Philip M. - 1993
Persistent link: https://www.econbiz.de/10000880790
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Global diffusion of network technologies : a double-hazard approach
Dekimpe, Marnik G.; Parker, Philip M.; Sárváry, Miklós - 1997
Persistent link: https://www.econbiz.de/10000962248
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip M. - 2009
Persistent link: https://www.econbiz.de/10003784807
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Private labels : psychological versioning of typical consumer products
Soberman, David A.; Parker, Philip M. - In: International journal of industrial organization 22 (2004) 6, pp. 849-861
Persistent link: https://www.econbiz.de/10002149776
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The economics of quality-equivalent store brands
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
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Private labels : psychological versioning of typical consumer products
Soberman, David A. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
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Weathering tight economic times : the sales evolution of consumer durables over the business cycle ; Report No. 04-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Sárváry, … - In: MSI reports : working paper series (2004) 2, pp. 51-78
Persistent link: https://www.econbiz.de/10002521442
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"Globalization" : modeling technology adoption timing across countries
Dekimpe, Marnik G.; Parker, Philip M.; Sárváry, Miklós - In: Technological forecasting & social change : an … 63 (2000) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10001484553