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the following models have been proposed, such as the stages of globalization for Chinese brands, Internationalization of … suggestions for companies in emerging market countries , especially Chinese enterprises that are undergoing brand globalization. …
Persistent link: https://www.econbiz.de/10014544851
The new era of geopolitics and geoeconomy significantly alters the economic landscape and the operating environment. It is already clear that industrial policies and barriers to international trade increasingly influence the location of investment decisions. These trends challenge the...
Persistent link: https://www.econbiz.de/10015047603