Similar Search Results

La reforma de descentralización en Perú, 1978 - 1989

Méndez Martínez, José Luis - In: Foro internacional : revista trimestral 31 (1990) 1, pp. 88-119

Persistent link: https://www.econbiz.de/10001107836

Federalismo, regiones y política industrial en Nuevo León, México, y Westfalia del Rhin del Norte, Alemania

Méndez Martínez, José Luis - In: México y Alemania : dos países en transición, (pp. 51-83). 1996

Persistent link: https://www.econbiz.de/10001295986

Expert quality evaluation and price of store vs. manufacturer brands: an analysis of the Spanish mass market

Méndez, José Luis; Oubiña, Javier; Rubio Benito, Natalia - In: Journal of retailing and consumer services 15 (2008) 3, pp. 144-155

Persistent link: https://www.econbiz.de/10003699343

Unit price information on the reference price formation

Méndez García de Paredes, José Luis; Cárdenas, … - In: The journal of product & brand management 22 (2013) 5/6, pp. 413-425

Persistent link: https://www.econbiz.de/10010225104

La relación precio-calidad en los mercados de gran consumo : análisis comparativo entre marcas de distribuidor y marcas de fabricante

Medina Orta, Oscar; Méndez García de Paredes, José Luis - In: Información comercial española : ICE : revista de … (2002), pp. 181-204

Persistent link: https://www.econbiz.de/10001715344

Relación entre concentración y márgenes en el comercio minorista : un análisis por linéas de productos

Méndez García de Paredes, José Luis - In: Información comercial española : ICE : revista de … (1999), pp. 37-54

Persistent link: https://www.econbiz.de/10001422140

Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

Méndez, José Luis; Oubiña, Javier; Rubio, Natalia - In: Journal of retailing and consumer services 15 (2008) 3, pp. 144-155

Persistent link: https://www.econbiz.de/10007914437

TRIBUNA DE ECONOMIA - La relacion precio-calidad en los mercados de gran consumo. Análisis comparativo entre marcas de distribuidor y marcas de fabricante

Medina, Oscar; Méndez, José Luis; Rubio, Natalia - In: Información comercial española : ICE ; revista de … (2002) 801, pp. 181-204

Persistent link: https://www.econbiz.de/10007234210

Explanatory factors regarding manufacturer brand price consistency

Luis Méndez, José; Oubiña, Javier; Rubio, Natalia - In: Journal of Product & Brand Management 15 (2006) 6, pp. 402-411

Purpose – In the marketing process, the positioning effort exerted by manufacturers for their brands is slowed by the commercial objectives of intermediary firms. In addition, to act as buyers, retailers act as suppliers of demand segments. When they receive privileged conditions in their...

Persistent link: https://www.econbiz.de/10014895934