different brands with continuously increasing the size of market. In this competition medical practitioner and physicians are … the key customers for this industry. Physicians are actually the ultimate decision holder of which brand should be … revolving around product, price and promotions and Companies are making marketing tools to draw the attention of physicians for …

In most developed countries drugs are dispensed to patients through physicians and pharmacists. This paper studies the … a self-dispensation regime. Pharmacies in cantons that allow physicians to dispense drugs tend to have relatively higher …

One way that physicians learn about new treatments and technologies is through interactions with other physicians. Such … interactions are shaped, in part, by the structure of group medical practices: physicians who work in the same practice have more … opportunities to exchange ideas. To quantify the importance of physician practices in technology adoption, I analyze physicians …