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Pharma-Marken unter Druck : Chancen in einem schwierigen Markt systematisch erforschen und nutzen!
Fuchs, Doris - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2007) 4, pp. 21-24
Persistent link: https://www.econbiz.de/10003525201
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Will Part D produce savings in Part A and Part B? : the impact of prescription drug coverage on Medicare program expenditures
Stuart, Bruce C.; Briesacher, Becky A.; Doshi, Jalpa A.; … - In: Inquiry : a journal of health care organization, … 44 (2007) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10003573627
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Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.; Lindgreen, Adam; Palihawadana, Dayananda; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
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Identifying physician peer-to-peer effects using patient movement data
Bhatia, Tulikaa; Wang, Lei - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10009007238
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Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
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Patient knowledge and antibiotic abuse : evidence from an audit study in China?
Currie, Janet M.; Lin, Wanchuan; Zhang, Wei - In: Journal of health economics 30 (2011) 5, pp. 933-949
Persistent link: https://www.econbiz.de/10009356337
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A probability approach to pharmaceutical demand and price setting : does the identity of the third-party payer matters for prescribing doctors?
Dalen, Dag Morten; Locatelli Biey, Marilena; Sorisio, Enrico - 2011
national insurance. -- pharmaceuticals ; discrete choice model ; funding-schemes …
Persistent link: https://www.econbiz.de/10009377790
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Demanding customers : consumerist patients and quality of care
Fang, Hai; Miller, Nolan; Rizzo, John A.; Zeckhauser, … - In: The B.E. journal of economic analysis & policy 11 (2011) 1, pp. 1-49
Persistent link: https://www.econbiz.de/10009553930
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Estimating the scope for savings in referrals and drug prescription costs in the general Practice units of a UK primary care trust
Thanassoulis, Emmanuel; Portela, Maria Conceição A. Silva - In: European journal of operational research : EJOR 221 (2012) 2, pp. 432-444
Persistent link: https://www.econbiz.de/10009557676
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Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10009308833