Pan, Bing; Chenguang Wu, Doris; Song, Haiyan - In: Journal of Hospitality and Tourism Technology 3 (2012) 3, pp. 196-210
Purpose – The purpose of this paper is to investigate the usefulness of search query volume data in forecasting demand for hotel rooms and identify the best econometric forecasting model. Design/methodology/approach – The authors used search volume data on five related queries to predict...