A common explanation for the prevalence of "just-below" pricing is that consumers irrationally perceive a price such as $9.99 as significantly lower than $10. This paper offers an alternative explanation that preserves rationality: rational consumers may not include price endings in their...

In the past decade and a half, the number of pages about the Mexican economy written each year in scholarly journals by social scientists increased over 400 percent. In this bibliometric study, we analyze over 1 000 articles published from 1978 to 1995. We find a cycle in the number of pages...