Bob Bellhouse, general manager of Public Communications at New York Telephone (PubCom), leads a five-year transformation of his organization from a "backwater, laissez-faire operation" into a high-performance business unit. Before the divestiture of AT&T, in 1984, PubCom had suffered from low...

The purpose of this chapter is to use the theory of bottlenecks laid out in previous chapters to better understand the dynamics of an open standards-based platform. I describe how the Wintel platform evolved from 1990 through 2000 under joint sponsorship of Intel and Microsoft. I first describe...