The objective of this study is to assess whether Asperger-syndrome characteristics negatively affect exploratory consumer behaviour. The Asperger syndrome is a complex autism syndrome leading to restrictions in people's (non-)verbal communication, imagination, and acquisition and maintenance of...

The effects of different sales strategies on consumer product evaluation were investigated. It was expected that direct product experience could decrease economic product valuation. Experiments 1 and 2 studied the effects of product trials and money-back guarantees on consumer willingness to pay...