Fávero, Luiz Paulo Lopes; dos Santos, Marco Aurélio; … - In: International Journal of Bank Marketing 36 (2018) 3, pp. 496-528
Purpose: Branching is not the only way for foreign banks to enter a national market, and it is impractical when there are informational and cultural barriers and asymmetries among countries. The purpose of this paper is to analyze the determinants of cross-border branching in the Latin American...