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Materialism among Chinese children in Hong Kong

Chan, Kara - In: Young Consumers 4 (2003) 4, pp. 47-61

Discusses the factors that determine a child’s sense of materialism, and how this can be measured, based on face‐to‐face interviews with 246 children to measure their responses to 14 items; the background to the study is a concern that advertising may influence children to steal in order...

Persistent link: https://www.econbiz.de/10015044040

Youth trends in China

Jun Zhang, Gloria - In: Young Consumers 6 (2005) 2, pp. 28-33

Shows how child‐centred marketing in China has gradually developed, using an example the traditional hero figure Wukong … as cool in China: this is a mix of western and traditional Chinese values, with sporting ability and competence scoring …

Persistent link: https://www.econbiz.de/10015044086

Material world: attitudes towards toys in China

Chan, Kara - In: Young Consumers 6 (2005) 1, pp. 54-65

Presents research into materialistic values among Chinese children, in the context of Chinese culture and rapid economic growth, contrasting materialistic values with both communistic and Confucian values. Reviews the literature, which shows that children understand the concepts of possession...

Persistent link: https://www.econbiz.de/10015044121

Materialism among adolescents in urban China

Chan, Kara; Zhang, Hongxia; Wang, Iris - In: Young Consumers 7 (2006) 2, pp. 64-77

Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture: thrift, respect for parents, group orientation, social harmony, good manners, face, and academic achievement; these...

Persistent link: https://www.econbiz.de/10015044144

How rural children in China consume media & advertising

Chan, Kara; McNeal, James - In: Young Consumers 7 (2006) 3, pp. 39-50

and other activities, and attention to advertising among rural children in mainland China. Design/methodology/approach – A … strategies to disseminate product information to rural children in China. …

Persistent link: https://www.econbiz.de/10015044151

Living in a celebrity‐mediated social world: the Chinese experience

Chan, Kara; Zhang, Cong - In: Young Consumers 8 (2007) 2, pp. 139-152

's endorsement of materialistic values in China. As the Chinese culture is said to be collective, it is expected that social …

Persistent link: https://www.econbiz.de/10015044177

Attitudes toward material possessions among Chinese children

Chan, Kara; Hu, Fan - In: Young Consumers 9 (2008) 1, pp. 49-59

Purpose – This study seeks to quantify how children in urban China perceive someone described as owning many or few … children in China in a culturally sensitive manner. …

Persistent link: https://www.econbiz.de/10015044192

The influence of money attitudes on young Chinese consumers' compulsive buying

Li, Dongjin; Jiang, Ying; An, Shenghui; Shen, Zhe; Jin, … - In: Young Consumers 10 (2009) 2, pp. 98-109

cities in coastal China) answered a self‐administered questionnaire. Findings – Money attitudes were found to significantly …. Research limitations/implications – The data were collected in two major cities in the coastal region of China. Given the … differences between coastal and inland China, caution must be taken when generalizing the research results to young consumers from …

Persistent link: https://www.econbiz.de/10015044218

Little Emperors grown up: a case study of cosmetic usage

Scelzo, Tracy; Lerman, Dawn - In: Young Consumers 10 (2009) 2, pp. 110-119

focus on young adults in urban China, specifically young professional women. Design/methodology/approach – The subject was … practical recommendations for various aspects of marketing and advertising cosmetic products in China, thus allowing …

Persistent link: https://www.econbiz.de/10015044219

Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

Chung, Kim‐Choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young Consumers 10 (2009) 2, pp. 120-132

/methodology/approach – University students from the People's Republic of China (PRC) in New Zealand were surveyed with an instrument based on Schwartz …

Persistent link: https://www.econbiz.de/10015044220