A growing number of US fast‐food franchises are expanding operations to overseas markets. Critical to the success of these service firms is an understanding of the way consumers in foreign markets evaluate their services. Reports the findings of a study that examined and compared the...

Purpose – This study aims to investigate creativity‐related determinants of learning in the context of business‐to‐business services and client‐agency relationships. Design/methodology/approach – The research model includes client encouragement, agency creativity, campaign...

Purpose Although social media proficiency and use are key business and marketing practices in today’s digital environment, research has failed to offer sufficient insights into what drives small firms to use social media and how they vitalise co-creative social media environments with...

Purpose The purpose of this paper is to pinpoint key conduits promoting knowledge spillovers through inward foreign direct investment in the banking sector. Design/methodology/approach The data were obtained by a survey. The survey data were collected from managers of five major local banks in...

Purpose – The purpose of this study is to examine how an organization's ethical climate positively relates to its financial performance by considering an organization's innovation, a support for innovation and performance evaluation. Design/methodology/approach – Data were collected from...

Purpose – The purpose of this paper is a cross‐cultural analysis to compare the profiles of international screen‐tourists by nationalities. Also it investigates the screen‐tourism concept as associated with the Hallyu phenomenon. Owing to the nature of the topic being examined, an...

Purpose – The purpose of this paper is to examine why people visit multicultural festivals, with the overall aim being to better understand the apparent popularity of multicultural festivals. The paper aims to provide key stakeholders with a platform upon which to better manage and improve...

Purpose – The purpose of this study is to examine whether the use of money, social recognition, and feedback have a similar impact on employee performance in the context of a modern Korean broadband internet service firm. Design/methodology/approach – The study design was a quasi‐field...

Purpose Successful marketing communication campaigns require a thorough assessment of the public's current perceptions and attitudes toward the topic of the campaign. Such insights are most likely attained if a range of research methods are employed. However, in the area of pro-environmental...

While heated debates in Europe have focused on how to respond if Donald J. Trump is re-elected to the White House, discussions in Australia, Japan, and South Korea reveal a greater sense of confidence in Washington's commitments. The fear that the United States would withdraw its nuclear...