/methodology/approach – The paper sheds light on ethics in a significant marketing sub-discipline, i.e. relationship marketing. Findings – The …

Ethics – both within philosophy and in the new disciplines of “applied ethics” and “business ethics” – is a vogue … subject these days and, as such, calls for a few cautionary words. The resurgence of ethics has engendered two main schools of … warnings of the other two, expresses a genuine interest in ethics – an interest stimulated paradoxically by a number of well …

Globalization and economic integration have focused attention on the topic of ethics in international management. At a … time when the European Union is attempting to harmonize standards in many areas, the issue of ethics within the EU deserves … different ethical orientations in different EU countries. In an effort to gain an understanding about ethics in an EU country …