The first in a series of three papers focusing on Argentina, this paper analyzes issues pertinent to the relative advantages and disadvantages between the United States and Argentina for producing, transporting, processing, and marketing major agricultural commodities in the context of...

China and India are two of the world's biggest countries and potentially large markets for U.S. agricultural products. This study reports the assessment by midwestern agricultural firms of doing business in the two countries. The data, collected by mail questionnaire, suggests that China posed...

Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such "geographical indications" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based...

This paper offers an assessment of the competitiveness and marketability of vegetable oils and oatmeals, and evaluates plants and processing equipment used for oilseeds in Estonia, Latvia, and Lithuania. The analysis will aid midwestern firms in the oilseed industry by providing comprehensive...

We argue that imaging is a cognitive process that uses the same mental resources as perception. Therefore, when imaging and perception compete for the same resources, message elaboration and learning should be undermined. Two experiments are reported that provide support for this theorizing. In...

The purpose of this research is to examine the issue of measurement context effects in survey-based tests of attitudinal and related models. The specific issue examined concerns the degree to which the measurement process affects the objects of measurement (i.e., various attitudinal and related...

Much of the research on the role of firm-specific advantages on firms' subsidiary ownership preferences has been undertaken in the context of advanced-country multinationals, specifically U.S. MNCs. Research has found that U.S. firms derive ownership advantages from their size, experience, and...

Firms interested in servicing foreign markets face a difficult decision with regards to the choice of an entry mode. The options available to a firm include exporting, licensing, joint venture and sole venture. Several factors that determine the choice of a specific foreign market entry mode...