Shaw, Christopher T.; Shaw, Vivienne; Enke, Margit - In: European Journal of Marketing 38 (2004) 5/6, pp. 694-719
This paper presents a comparative study of the views of British and German engineers on the relationship between engineers and marketers and the conflict between them. Data have been collected from 151 British and 84 German engineers in 25 companies. Engineers who work in a variety of functions...
