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Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan - In: Product research : the art and science behind …, (pp. 199-209). 2009
Persistent link: https://www.econbiz.de/10003977227
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General Motors optimizes vehicle content for customer value and profitability
Wu-Smith, Peiling; Keenan, Philip T.; Owen, Jonathan H.; … - In: INFORMS journal on applied analytics 53 (2023) 1, pp. 59-69
Persistent link: https://www.econbiz.de/10014294008
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Estimating reservation prices for product bundles based on paired comparison data
Strauß, Bernd; Gaul, Wolfgang - In: Classification - the ubiquitous challenge : proceedings …, (pp. 577-584). 2005
Persistent link: https://www.econbiz.de/10003569676
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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Marktsimulation und Absatzprognose in der Automobilindustrie
Hofer, Markus B. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001766168
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Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C. - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001788016
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Eine Methode zur gewinnmaximalen Produktgestaltung auf der Basis des Conjoint Measurement
Bauer, Hans H. - In: Journal of business economics : JBE 64 (1994) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10001152779