Risius, Debbie; Thelwell, Richard; Wagstaff, Chris; … - In: Journal of Fashion Marketing and Management: An … 16 (2012) 3, pp. 366-380
Purpose – In addition to the psychological differentiation of older women, ageing has numerous effects on the breast … requirements and bra consumer behaviour. The purpose of this paper is to explore factors of importance in bras in a cohort of women …‐structured interviews and two focus groups with women, aged 45 to 65 years, to discuss bra habits, considerations, and influential factors …