Based on an institutional analysis, develops a political economy framework to study exchange of all types. Shows that the institutional context either encourages or inhibits various types of exchanges. Identifies four types of institutions: households, private firms, public enterprises, and...

Conceptualizing B2C businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. Drawing from services’ marketing literature and recent thinking on Internet service metrics, this paper presents a...