Purpose – This paper aims to focus on understanding how demand for innovation is articulated in low‐tech industries, dominated by SMEs, where innovation is often based on informal processes and uncodified knowledge, relying on intangible assets. Design/methodology/approach – The authors...

Purpose – The paper aims to outline the managerial challenges faced by the organizations interested in leveraging knowledge and creative talent embedded in online customers' communities to sustain innovation in b‐2‐c industries. Design/methodology/approach – Through a detailed case study...

Purpose – Seeks to summarize relevant literature reporting on western research and to use a grounded theory approach to form the model. Also to develop a Chinese retailer new product decision process model. And consider unique aspects of Chinese culture and the ongoing economic transitions....

Purpose – The purpose of this paper is to show how consumer researchers have used experimental design of ideas to understand emotions. Design/methodology/approach – The approach was “quali‐quant,” mixing the insights of qualitative research with the numerical rigor of quantitative...

Purpose – The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary. Design/methodology/approach – Scientific investigation conducted...

This paper examines the problems of launching new products onto the market, particularly healthy foods and fish products. Research was undertaken to investigate whether consumers would be prepared to purchase a new concept, i.e. polyunsaturated fatty acid (PUFA) fed fish, premium price PUFA fish...

Closer vertical co‐ordination of supply chains is becoming a prevalent feature in the agri‐food sectors of many countries. Presents a framework within which to analyse these changes. The framework links drivers for change to product characteristics, which in turn affect transaction...

As a result of several high profile food scares in recent years, the practices of key players in the UK food industry have been called into question on ethical grounds. These practices include a range of operational activities including those concerned with supply chain management which form the...

Analyzes the nature of purchase decision making and buyer‐seller relationship development in the French food processing industry. It is the result of a detailed empirical study undertaken among 30 firms and international suppliers, and part of a larger research project. Intensive...

Argues that the Internet does not signal the end of relationships nor level the playing field for powerful buyers and traditionally weak sellers in the perishable foods industries. The Internet and e‐commere are regarded by some as potential barriers to the continued development of vertical...