Purpose – Sets out to argue that training and adjustment strategies based on immersion in a foreign culture, in order to reduce expatriate culture shock, can be improved by training that addresses how to use related ethnic networks within the host country. Design/methodology/approach – A...

Purpose – The purpose of this is to trace the current changes in business and society and identify the forces that shape the new landscape. It is argued that any attempt to continue business as usual is doomed to fail. Design/methodology/approach – The paper describes the change of paradigms...

Purpose – The purpose of this paper is to focus on the career of the burnout concept itself, rather than reviewing research findings on burnout. Design/methodology/approach – The paper presents an overview of the concept of burnout. Findings – The roots of the burnout concept seem to be...

Purpose – The literature on corporate responsibility (CR) increasingly recognizes the importance of leadership in support of organizational change. This is particularly the case when CR provides the basis for the business contribution to sustainable development, which is understood to involve...

Purpose – This paper seeks to present a longitudinal case study of Ontario Hydro – an industrial organization that used sustainable development as the basis for a strategy of social and organizational transformation. Design/methodology/approach – The paper describes the complex factors...

Looks at developments in corporate communications during the twentieth century. Reveals that communication between organizations and their publics during the twentieth century has been changing and substantially improving due to a changing society, corporate values, information technology,...

Purpose – The Conference on Corporate Communication serves as a forum to “exchange ideas and information on relevant issues facing the corporate communication profession.” What have we found over the past 10 years? What themes have been seen as “relevant” and how has what we research...

Purpose – The purpose of this paper is to examine the relationship between corporate identity, corporate marketing and the pursuit of corporate objectives, particularly those objectives that require action at a societal level. Design/methodology/approach – The research is based on a...

Purpose – The purpose of the editorial is to accompany this special issue on “Social marketing: social change”. Design/methodology/approach – The editorial presents three invited reflections by Philip Kotler, Michael Polonsky and Gerard Hastings. It also discusses the articles in this...

Purpose – The paper aims to clarify the relationship between organisational structures and individual brand supporting behaviour. It proposes modelling the social transformation process and outlining why and how leadership is important throughout the internal brand building process. The study...