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Telecommunications issues: the marketing managers’ viewpoint

Willems, John R.; Ketler, Karen - In: Marketing Intelligence & Planning 17 (1999) 3, pp. 127-135

Reports the results of a survey of marketing managers with respect to the importance of telecommunications issues and … the quality of their telecommunications training. The responses of the marketing managers identified three categories of … on the Internet and EDI; and managerial and technical issues, such as the use of telecommunications to gain a competitive …

Persistent link: https://www.econbiz.de/10014946654

Alliances as strategic tools

Dodourova, Mariana - In: Management Decision 47 (2009) 5, pp. 831-844

, telecommunications and media industries (CTMI) indicate that the need to utilise the full value‐creation potential of the firm …

Persistent link: https://www.econbiz.de/10014932967

Storytelling in reputation management: the case of Nashua Mobile South Africa

Mittins, Merlyn; Abratt, Russell; Christie, Peter - In: Management Decision 49 (2011) 3, pp. 405-421

reflected in organizational storytelling in a telecommunications company. In addition, it seeks to establish the importance of … in a branch of a well‐known South African telecommunications service provider, Nashua Mobile. The staff went through in …

Persistent link: https://www.econbiz.de/10014933134

Strategic management of business model transformation: lessons from Nokia

Aspara, Jaakko; Lamberg, Juha‐Antti; Laukia, Arjo; … - In: Management Decision 49 (2011) 4, pp. 622-647

Purpose – This paper aims to offer a conceptualization of how and why corporate level strategic change may build on historical differentiation at business unit level. Design/methodology/approach – Methodologically, an historical case study of Nokia Corporation's drastic business model...

Persistent link: https://www.econbiz.de/10014933147

Intention to use advanced mobile phone services (AMPS)

Islam, Zahidul; Kim Cheng Low, Patrick; Hasan, Ikramul - In: Management Decision 51 (2013) 4, pp. 824-838

. Originality/value – The paper reinforces the body of knowledge relating to AMPS in the telecommunications industry. …

Persistent link: https://www.econbiz.de/10014933364

Information technology and telecommunications

Brown, Linden; Pattinson, Hugh - In: Management Decision 33 (1995) 4, pp. 41-51

computing, telecommunications and media industries to develop a supporting information infrastructure. Technology from the new …

Persistent link: https://www.econbiz.de/10014933676

The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France

Lee, Jonathan; Lee, Janghyuk; Feick, Lawrence - In: Journal of Services Marketing 15 (2001) 1, pp. 35-48

The main objective of customer satisfaction programs is to increase customer retention rates. In explaining the link between customer satisfaction and loyalty, switching costs play an important role and provide useful insight. For example, the presence of switching costs can mean that some...

Persistent link: https://www.econbiz.de/10014904912

Toward a measure of service convenience: multiple‐item scale development and empirical test

Colwell, Scott R.; Aung, May; Kanetkar, Vinay; Holden, … - In: Journal of Services Marketing 22 (2008) 2, pp. 160-169

Purpose – The purpose of this paper is to report on the development and nomological testing of a 17‐item scale measuring the five dimensions of service convenience (decision, access, transaction, benefit, and post‐benefit) as proposed by Berry, Seiders, and Grewal....

Persistent link: https://www.econbiz.de/10014905191

Yield management, dynamic pricing and CRM in telecommunications

Jallat, Frédéric; Ancarani, Fabio - In: Journal of Services Marketing 22 (2008) 6, pp. 465-478

profitably applied to telecommunications and similar sectors and to examine the particular conditions of their implementation … yield management techniques in the telecommunication sector. Findings – Since the telecommunications are undergoing a …

Persistent link: https://www.econbiz.de/10014905217

Video Dial Tone

Rust, Roland T.; Oliver, Richard W. - In: Journal of Services Marketing 8 (1994) 3, pp. 5-16

advances in telecommunications and recent judicial rulings make possible a wide variety of two‐way video‐based information …

Persistent link: https://www.econbiz.de/10014905522