Heritage tourism in the UK depends upon a physical resource base of historic environments, primarily listed buildings, scheduled monuments, conservation areas and registered parks / gardens. Visiting heritage attractions is at the heart of the tourism experience and staying in historic buildings...

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the...

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering...