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The world's multinational enterprises face a spell of rough weather, political economist Ray Vernon argues, not only … the world's industrial output and half of the world's foreign trade; so any change in the relatively benign climate in …
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Intro -- Contents -- Preface -- 1. SETTING THE CONTEXT: Multinational Enterprises in a System of Nation-States -- A Rough Take-off for the Multinationals -- Calibrating the Multinationals' Importance -- Multinationals' Behavior in International Markets -- The Challenge: Accommodating...
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