As the importance of firms from emerging and transition economies (ETEs) increases in the global marketplace, there is a growing interest in their exporting practices. In this study, we provide a conceptual model anchored on the institution-based view (IBV) that reveals the impact of various...

The article focuses on the decision of importers based in developed countries to purchase their goods from developing countries. The factors which influence this decision were classified into price-related, non-price related and mixed. Twenty-one British importers buying from Cypriot suppliers...

Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights. Based on an integrative analysis of 36 studies centering around strategy standardization/adaptation, its antecedents, and performance...

Despite trends towards growing globalization of the world economy, the further development of import trade is still hindered by a number of barriers. Based on a sample of 100 Cypriot importers, an attempt is made to assess the impact of these barriers on import behaviour. Overall, these barriers...

This paper deals with a review, evaluation and integration of available research on the factors stimulating initiation and subsequent development and sustainment of export operations. The review focused on 30 studies conducted mainly in North American and European countries. The investigation...

Notwithstanding the growing literature on international buyer-seller relationships, limited attention has been given to the crucial role of adaptation in enhancing relationship performance, especially from the standpoint of the importer. This article reports the findings of a study, conducted...