products in mainland China. A conceptual model is proposed and logistic regression used to analyze data on southwestern China …

marketers operating in China, brand equity is a cultural market‐based asset and global companies must focus on building … corporation ability association in China in order to enjoy the substantial competitive and economic advantages provided by brand …

for a specific brand. Design/methodology/approach – A self‐completion questionnaire survey was administered in China to … China, especially for those in the fashion industry, is the findings that maintaining the status of a brand would be more …

China's two largest cities, Beijing and Shanghai. Findings – The findings conclude that brand association and brand loyalty … China is the world's fastest‐growing market for sportswear products, this study also provides important insights about the …

given prices for products in 11 different categories, then told each product was made in China. They were then asked how …

information on more than 500 student respondents from America, China, and Japan. Findings – Utilizing structural equation modeling … both China and Japan. The primary conclusions (i.e. that Chinese consumers reported significantly higher price and prestige … consumers in China, Japan, and the USA is provided.  …

and price perception. Design/methodology/approach – This project gathered data from both China and the USA. Using the …