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How to make switching costly : the role of marketing and relationship characteristics

Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 12 (2009/10) 2, pp. 119-137

Persistent link: https://www.econbiz.de/10003901004

Reducing the level of switching costs in mobile communications : the case of mobile number portability

Maicas, Juan Pablo; Polo-Redondo, Yolanda; Sesé, F. Javier - In: Telecommunications policy : the international journal … 33 (2009) 9, pp. 544-554

Persistent link: https://www.econbiz.de/10003903715

A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context

Cambra-Fierro, Jesús; Polo-Redondo, Yolanda - In: Journal of strategic marketing 17 (2009) 5, pp. 411-431

Persistent link: https://www.econbiz.de/10003916866

The effect of intangible resources on firm performance in the Spanish franchising system : the moderating influence of internationalization

Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: European retail research 23 (2009) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10003938255

Influence of franchisors' competitive strategies on network size : the impact of entry timing decision

Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Journal of marketing channels : ... distribution … 17 (2010) 1, pp. 33-49

Persistent link: https://www.econbiz.de/10003953072

Educational level as moderating element of long-term orientation of supply relationships

Polo-Redondo, Yolanda; Cambra Fierro, Jesús J. - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 383-408

Persistent link: https://www.econbiz.de/10003710330

Determinants of firm size in the franchise distribution system : empirical evidence from the Spanish market

Polo-Redondo, Yolanda; Bordonaba-Juste, Victoria; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 170-190

Persistent link: https://www.econbiz.de/10009007620

The influence of organizational factors on e-business use : analysis of firm size

Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Marketing intelligence & planning 30 (2012) 2, pp. 212-229

Persistent link: https://www.econbiz.de/10009570962

Las categorías de productos como base para la elaboración de estrategias exitosas ed el comercio electrónico B2C

Borraz Mora, I.; Fuentelsaz, Lucio; Polo-Redondo, Yolanda - In: Investigaciones europeas de Dirección y Economía de … 12 (2006) 1, pp. 13-31

The Internet and electronic commerce have entailed a revolution for society and businesses. However, it has been observed that all products have not the same probability of success due to its particular features. Thus, knowing how firms have to marketing their products through the Internet has...

Persistent link: https://www.econbiz.de/10009156684

Franchise firm entry time influence on long-term surival

Bordonaba Juste, Victoria; Lucia-Palacios, Laura; … - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 106-125

Persistent link: https://www.econbiz.de/10009522025