Aizaki, Hideo; Sawada, Manabu; Sato, Kazuo; Kikkawa, Toshiko - In: Applied Economics Letters 19 (2012) 5, pp. 439-444
In this article, we consider the noncompensatory valuation of food safety among Japanese consumers with regard to the purchase of beef. Using a choice experiment with a wide range of choice rules, we examine the valuation of beef by Japanese consumers in terms of the country of origin and Bovine...
