This paper models an electricity producing firm's ex ante choice of technology for a generating plant in a way that recognizes that planned output is best described by a load increment composed of an instantaneous rate and a time duration and that the cost of capital equipment is dependent on...

Loyalty in branded consumer goods markets is a subject that has often been discussed in the marketing literature. Virtually no matter what definition of loyalty has been adopted, it has been found to exist. This paper examines loyalty from a different perspective--that of an aggregation of...